Walmart's return policy is insane and the employees there generally DGAF. It appears the newswas first mentioned in a Pinkbike story. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. But there aren't enough spec details to tell what we're looking at. Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter. Press J to jump to the feed. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. I'm honestly surprised by how many people don't realize the Walton family is already waist deep in the cycling industry. unless you can pay for it with your grocery bonuses / tickets that accumulated over a year after you forgot the card on your neighbors house after playing some domino. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test Maybe they could pump out some sultans for turner? The G.1, one of 3 models launched by Viathon, is a modern gravel bike with a 1,010g claimed 54cm frame weight with hardware. You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. Or on the other hand, that lower price may be just the ticket to smooth out the ride. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. http://www.walmart.com/cp/viathon-bikes/8471299? Well I'm kinda torn here. Viathon R.1 Red eTap AXS review: Great performance, but with Walmart They were puzzled by it, because the market for a pure XC race bike is pretty small compared to more general modern geometry hardtails that are built for "fun.". c'mon. Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). there's your reviewi'll be buying the r1 soon. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. No normal business can compete with their strategy. It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. There is very little flex since your BB is both on the swingarm and the front triangle. It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. But like you say: prices and perceptions of value vary. Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. Who does this serve?! The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. bike WhatsApp. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. Viathon equips the M.1 with two clever features that challenge the common definition of an elite cross-country bike. I'll be honest if I ever worried about someone thinking less of me for buying a bike at Walmart I'd probably leave the bike wherever I was and get out of the hobby. Full on rippers. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Viathon is a start-up carbon bike brand with a difference. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. For now, no. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Crickets. The load is transmitted through four large bearings and a large 19mm chunk of steel. But when people saw these bikes here, it was like, 'Hey, these are real bikes! So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. 0. khao lak, thailand tsunami 2004. FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. Its not the products: a three-frame range of MTBs, and gravel and road bikes. Press J to jump to the feed. Huh, no one wanted to buy a $6k hardtail that has no track record? It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. REI bikes are made by the largest manufacturer in the industry, Giant. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. bicycling Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. No dropper on the GX spec? As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. But to drive the demand, there needs to be a product in place to capture attention. @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? Point being it comes with a lot more and substantially more development. @roma258: It's a catch 22. He employs six engineers and designers at his Toronto-based studio. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Viathon has chosen a RockShox SID RLC with 120mm of travel. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. Thats a call youll have to make. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. WHO WOULD HAVE THOUGHT? What Happened To Novara Bikes - Tune My Automobile In stock bikes | CANYON US The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. Probably trying to compete with REI. That makes sense. what happened to viathon bikes - sexygeeks.be Department-store bikes look a lot better than they used to. And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. Absurd that things with engines are cheaper than pedal bikes. 1. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. Viathon riders, like every other bike customer, will need service. Mount a water bottle to the frame and stay hydrated for harder riding. The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). Returns only available to original purchaser. The bikes look fine. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin.With the backing of Walmart, we can scale very quickly., Im focusing on the US right now. (The Walmart connection can be found only on the sites copyright line.) They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. So, that limits demand. Read more. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. Thanks to its robust construction, coarse tyre tread, powerful brakes and . In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. Viathon Bikes - Browse Models & View Specs price sold by type electric assist +. Required fields are marked *. All models are available exclusively at Walmart in-store and online. Hed been with the online retailer for 10 years. I want high-level quality customer service to begin with, and I can control that in the US.. Viathon Bikes - Walmart.com. Even a hot segment like ADV, sees a new from ground up model maybe every 5 years. Will hopefully bring the prices down across the board. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. I have my doubts. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? The gravel scene is important for that. what happened to viathon bikes - bngrz-studio.com Press question mark to learn the rest of the keyboard shortcuts according to industry analyst Jay Townley. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. refresh results with search filters open search menu. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. viAtHOntM is a systemic product. Walmart launches upscale Viathon road, gravel and mountain bike brand If we stopped inventing new shit the whole circus might just collapse in on itself overnight. Viathon Launches New Direct-to-Consumer G1 Carbon Gravel Bike Should brick-and-mortar or other online retailers worry? They are direct to consumer from the website, just like Canyon. At these prices you can buy if for the components and off the frame. bicycles Thats a challenge. Whole Foods kinda sells bikes through their shit parent company Amazon. Walmart is not just a brand of box stores that populates every U.S. state. Wal-Mart Launches Viathon, a New Direct-to-Consumer Bike Company Unfortunately, your shopping bag is empty. Will people buy them?