It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Are you doing that math? Reviews for The Ron Burgundy Podcast | Podbay The truth is, audio all-up is a third of all the media we consume. I want to start at the beginning. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. The NFL is very similar. But Ill talk you through why. Podcasting is a mass-reach medium. We were talking about these giant platform companies. Im going to get in trouble too, just like you are. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. Yeah. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Lightning round. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Menu. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This is the only room where you can say that and people perk up. Find ratings and reviews for the newest movie and TV shows. The Ron Burgundy Podcast - TopPodcast.com Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. Just before we started, I was looking at your website. To many in the industry, that seemed pretty disingenuous. How do you make sure they get attention? Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Youre still getting the full ad load. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Really, really terrible. This changed everything for podcasting. Over at The Late Late Show, Ferrell's Burgundy once again treated the . Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Copyright 2023 Apple Inc. All rights reserved. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. No credit card needed. Are you saying, Its actually billions of podcast impressions? We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Youve been more or less anti-subscription. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. No Longer So. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . In my opinion, I dont think we would be where we are as an industry otherwise. This one was definitely very real. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Theres no ulterior motive or different goal. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. He also co-owns a company with us. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. On this distribution I make this. Gmails client-side encryption is now available to more businesses, Whoops! Some of that newer distribution has proven out, like podcasting; some of it is Roblox. Is that something you think about as targeting? I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Live it up. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. They chose a real simple version of it called Really Simple Syndication, RSS feeds. You should subscribe to it. On iHeart Media. The Ron Burgundy Podcast Podcast - Listen, Reviews, Charts Its an audio medium. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. Five Stars. Its been cool. That is technically a long tail show. Is this a thing you want to do? See omnystudio.com/listener for privacy information. We will avoid, at almost every turn, simplicity. In some part, because of what Apples moves are, but its getting harder. It has been a pitfall of digital media from day one. Nothings perfect, but its pretty close to perfect. Walk us through what that actually means. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Next week, Im with Universal McCann. Ron Burgundy: Host, Writer, Executive Producer. Movies. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The broadcaster, 65, who has spent nearly 16 years at the news channel, said . We have experimented with Jun Group across the years. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . I want to come to exclusives and to consolidation. I think its high attentiveness at scale with partners that weve been able to maintain so far. I really just keep going back to this notion that its perfect the way it is. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. I can get all three, all the time. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! i believe, an audio podcast mixed with a live audience, is a not a good mix. Its incredibly collaborative. Weve all seen this, so Im not saying anything privileged. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. Sure we are. Thats my only fear with video. By the way, put TheVerge.com on the home screen of your phone. Thats our conference for the podcast industry. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Up or down on NFTs? Be as simple as you can in your answers, in your approaches, in your strategies. I think weve said this publicly. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. By the way, 75 percent of that third is broadcast radio. NFL, iHeartMedia teaming up to launch podcast network After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. There is nothing broken in the podcast distribution and monetization model today. Is that part of your business affairs team, just selling the IP out? I think marketers in this moment are actually not turning down in advertising as much as youd expect. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. About. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. If any of you are buying bus ads, please let me know, because Im dying to know how it works. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Its why we widely distribute. Crypto company Gemini is having some trouble with fraud. Im building up to it. I have not mastered this, by the way. Whats the structure below you to make all this work? The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Josh and Chuck have you covered. We are a mass-reach medium. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. The Ron Burgundy Podcast: Hard Questions - YouTube Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker I mean, aside from the iHeartPodcasts app, obviously. Yeah, we do too. Its really that simple. Thats a super good question. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. Last year when we were all in this room, we could not stop talking about Spotify. As that has happened, this thing has come along called audio. I just need answers.. This is what they do really well. I talk to a lot of digital media CEOs and digital media types. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. This is obvious at this point. He was like, I believe in this medium. You have to make a lot of decisions. A bonus episode that somehow escaped the vault. Wonder Media Network's Award-Winning Women's History Podcast "Womanica You should start one. The reason I ask that question all the time is because Im always curious. Even Decoder is bad at marketing; this is as much marketing as weve ever done. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. Theyre mine. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. I just dont see it fixing anything thats broken. Thats really cool, but its not mutually exclusive. We do all kinds of advertising models with Malcolm and his team. Its what we do. You always do if youre running a startup. You have a distribution model that is free. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. I have to say people are very excited to hear from you today. They do it like an hour a day. Ron Burgundy | iHeartMedia Oh my God, do you have an Agile scrum podcast? Maybe one day you will, but not today. Yes, we do that all the time. Again, streaming was a really obvious example of this for TV streaming companies. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart Those companies are also struggling. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Thats where the VC money went. Sometimes they just shuffle it to create change. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. That was my next question there. Are they yours if theyre subscribed on YouTube? Thats interesting. Hes fantastic. Are we mature enough as an industry for every medium-sized network or larger to have one? I will test anything. Yes, of course we are. We also have an original content series we make with IBM called Smart Talks with IBM.